About This Event
The Department of Computer Science and Engineering (Data Science) successfully organized an expert lecture on “AI for Digital Marketing” on 15th April, 2026. The session was conducted with the objective of providing students with exposure to the practical applications of Artificial Intelligence (AI) in the rapidly evolving field of digital marketing.
The lecture was delivered by Mr. Rohit Deoo, Founder of Alive Digital Group of Companies, Pune, who brought valuable industry insights and real-world experience to the session. His expertise helped bridge the gap between academic learning and industry practices.
Objectives of the Session
The primary objectives of the expert lecture were:
To understand the role of AI in modern digital marketing
To introduce students to AI-powered tools and technologies
To explore real-world applications of AI in marketing strategies
To enhance knowledge of data-driven decision-making
